Hey friends! In January I invited you to follow along with me as I move my book TOUGH: Women Who Survived Cancer from pre-launch to launch. In last month’s post, I shared some of the initial steps I was taking to get the project underway, including 1.) building my platform using Facebook ads, 2.) designing a Kickstarter campaign […]
Increasing ROI Through Facebook Advertising
Increasing ROI Through Facebook Advertising Facebook advertising is the best paid social marketing tool out there, and for good reason. Over 5 million businesses are already using the platform, which saw over $9 billion in revenue in Q2 2017. Facebook even boasts over 2 billion users active monthly, which is why 62% of marketers believe […]
[Facebook] How to Use Facebook Insights to Find the Fans You’ve Been Looking For
When you set out on your business journey with Facebook, it can be easy to overlook the importance of your Facebook Insights page. We are here to make it clear: this would be a mistake! Facebook Insights contains a gold mine of information for authorpreneurs. Insights will provide you will all kinds of useful data […]
[Facebook] Facebook Reporting: The Importance of Relevance
By this point in our series, hopefully, we’re all feeling a little savvier about what Facebook has to offer as far as marketing and engagement value. Social media has become an integral part of any well-constructed marketing strategy, and Facebook has crafted a fantastic toolset for any business—especially authorpreneurs. With that in mind, know that […]
[Facebook] Using the Facebook Pixel to Unlock the Full Potential of Facebook Ads
As we dive deeper into the many Facebook tools that exist to help you get the most out of your advertising campaigns, we have to take some time to talk about the Facebook Pixel. Facebook Pixel is an analytics tool that you install within your website code in order to track visitors that have been […]
[Facebook] The Authorpreneur Approach to Facebook Ads Done Right
The Authorpreneur Approach to Facebook Ads Done Right We touched on the advantages of Facebook Ads in a previous article. Now, we will delve deeper into how they can work to really help your business grow. The great thing about Facebook Ads is that they don’t cost a fortune, and with the right plan and […]
[Facebook] Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE
Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE If, like billions of other people, you are already an avid Facebook user, you probably know about all the different ways the platform can be used. One major aspect of Facebook’s appeal is the fact that you can promote a business and interact with customers via a […]
[Facebook] Intro to Facebook Marketing for Authors
Hellloooo Awesome Authors! I hope you are in good spirits and staying on track with your New Years resolutions. For me, my resolutions include both writing goals and business goals. My writing goal is to finally finish my book that I’ve been working on for over a year. Professionally, my goals include being quoted as […]