Increasing ROI Through Facebook Advertising
Facebook advertising is the best paid social marketing tool out there, and for good reason. Over 5 million businesses are already using the platform, which saw over $9 billion in revenue in Q2 2017. Facebook even boasts over 2 billion users active monthly, which is why 62% of marketers believe it is their most important platform.
Keep in mind, as Facebook marketing becomes more and more widespread, you’ll have to do more than ever to stand out from the competition and continue seeing positive results. Partnering with an experienced Facebook marketing agency could allow you to explore new options and tactics you may not have thought of on your own. These are some of the most effective ways to maintain (or reach) a high ROI through your Facebook marketing.
- Optimize Your Landing Pages
One often-neglected aspect of online marketing is landing pages. Even a small increase from 1-5 to 6-10 pages can lead to a 55% increase in leads.
Instead of just leading users who click on your ad to your Facebook page or the homepage of your website, you should craft unique landing pages depending on the targeted segment of your audience. Facebook’s targeting tools allow you to direct various groups to different landing pages.
- Use Testimonials and Influencers
Customers are more interested than ever in the opinion of people they trust, and influencers can have a big impact. In fact, 33% of social media users cite influencers as their most trusted source when making purchasing decisions.
Take advantage of this by using content from influencers, celebrities, and other well-known, trusted figures. Doing so will improve your brand image and have a significant effect on your bottom line.
- Switch to Video Ads
Video ads are quickly becoming one of the most effective ways of connecting to customers, and Facebook users now watch 100 million hours of video content every day.
When creating a new video ad, your goal should be to catch the user’s eye from the outset. Focus on getting your point across quickly, as videos 15 seconds or shorter are more likely to succeed. Subtitles have also been shown to increase the amount of time users spend on a given video.
- Emojis (Yes, Really)
Emojis may have started out as a tool for texting or messaging friends, but they’re now an important part of any campaign. Users are more likely to engage with content that includes emojis. Best of all they can be quickly and easily integrated into your existing marketing approach with very little adjustment.
- Keep it Short and Sweet
When it comes to Facebook advertising, quality is much more relevant than quantity. Most users won’t get past the headline before sharing your ad, which makes it one of the most important aspects of your campaign.
Concise, directed copy will help you catch users’ attention. Facebook itself recommends keeping headlines to 25 or fewer characters, with up to 30 in the description.
Increasing your ROI with Facebook advertising doesn’t need to be an exceptionally difficult or intricate process. Even simple changes like these can have significant effects. Facebook’s advertising tools give you exactly what you need to monitor your adjustments, which is key to making continual improvements and further optimizing your marketing approach.
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