How eBook Writing Should be Part of Your Content Marketing Strategy eBooks have taken the world by storm during the last ten years. If you check out major publishing houses, you will discover that they are slowly but gradually making the transition towards eBooks for their businesses. Although they haven’t quite replaced regular books yet, […]
Digital Marketing
Follow My Book Launch: April Progress! TEDx Columbia University + Kickstarter Party on May 25!
Hey Authors! Back in January, I invited blog readers to follow along with the pre-launch of my upcoming book TOUGH: Women Who Survived Cancer. Last time, I shared a bit about my February progress as I designed a book jacket, finished a Kickstarter video, created rewards, and sought to secure press for the book. I also included details about how […]
How to Write a Press Release and Get Book Reviews: Common Mistakes, Tips, and Tricks for Authors
Hey authors! I’m taking a break from my book launch posts to tackle a question I get ALL the time: “How can I get more book reviews!?” First, if you’re self-publishing a book and want it to sell, you’re going to need a quality press release that earns you book reviews. Why? Book reviews legitimize […]
Follow My Book Launch: February Progress!
Hey friends! In January I invited you to follow along with me as I move my book TOUGH: Women Who Survived Cancer from pre-launch to launch. In last month’s post, I shared some of the initial steps I was taking to get the project underway, including 1.) building my platform using Facebook ads, 2.) designing a Kickstarter campaign […]
Follow My Book Launch, Learn to Market Your Own Book
Hey friends! I want to share some exciting news. This Fall 2019, I’ll be releasing my book TOUGH: Women Who Survived Cancer. The book is a collection of 40 stories from women who used creativity to endure, survive, and even thrive in the face of an awful disease. I’ll share more about the book’s amazing […]
What Amazon Top Reviewers Want in a Book Review Request
Everyone knows the power of a positive book review from an Amazon Top Reviewers. But what does it take to get a look from these exclusive readers? What do they want in a review request? In this post, I’ll provide self-published authors with critical insight about Amazon Top Reviewers. My hope is that this info […]
5 Reasons Every Self-Published Author Needs an Email List
Too many self-published writers overlook the power of an email list. Starting out, I was the same way. It’s easy to feel intimidated by the work of building an email list. And it’s even easier to procrastinate, avoid, and put-off the task for a later date. In today’s post, we’ll look at 5 reasons […]
[Reader Acquisition] Paid Social Media Marketing for Authors
Unit 4: Reader Acquisition Part 3: Paid Social Media Marketing If you are very active on social media, you will notice that some posts appear more frequently on your feed, and if you look closely they will be marked as “sponsored posts”. The author of these posts pays to have them appear X amount of […]
[Reader Acquisition] The Importance of Reader Retention
Unit 4: Reader Acquisition Part 1: The Importance of Reader Retention We have previously talked about growing a reader base, and marketing content to the right crowd, but it is very important to also focus on keeping these initial readers coming back for more. Once you have a few books under your belt it’s easier […]
[Marketing Analytics] Testing and Experimentation
Unit 2: Marketing Analytics Part 4: Testing and Experimentation Becoming an Authorpreneur Through Testing and Experimentation First things first; I hope everyone had a 🎇 most excellent🎇 July 4th yesterday! I’m still at my in-laws as I type this post and send it off into the ether! I like being up before everyone else and getting a little […]