How eBook Writing Should be Part of Your Content Marketing Strategy
eBooks have taken the world by storm during the last ten years. If you check out major publishing houses, you will discover that they are slowly but gradually making the transition towards eBooks for their businesses.
Although they haven’t quite replaced regular books yet, eBooks are a definite improvement. Innovative writing techniques, easier reading and storage, and better accessibility for people with disabilities make them the preferred choice for many. If you aspire to become a writer someday, we highly recommend trying your hand at eBook writing.
Did we mention that they are also easier to sell and give you access to a bigger audience?
In this blog, we review how eBook writing can help your business improve sales and profitability.
The Popularity of Digital Books
There are several reasons why readers prefer eBooks to regular printed copies.
- eBooks are very easy to carry around. You can download dozens, even hundreds of eBooks on your mobile device and carry them around for reading. You can’t do the same with hard copies.
- It is very easy to buy eBooks. You don’t even have to leave your home. You can buy them online to get the book instantly installed without having to wait for delivery for several days.
- You can read eBooks in many types of environments where you can’t read a regular book. You can read them in the dark or while commuting on public transport without needing a bag to carry the book.
- eBook reader apps offer several features, such as bookmarks and highlighters, that make it easier to keep track of things. They also offer built-in dictionaries, and you can even adjust the font size and style to give you a better reading experience.
- Many people prefer to switch to eBooks because they are good for the environment. Printing a million new hard copies for a best seller can cost us thousands of trees. Distributing the same amount in eBooks doesn’t even cost a single tree.
- Last but not least, eBooks are comparatively cheaper than hard copies. They can be made available for sale sooner and easily available from anywhere, anytime.
Benefits of eBooks for Businesses
We can fairly conclude that eBooks are preferred by readers, all over the world. Promising authors and eBook writers can get access to a bigger audience if they stuck to writing and publishing their work through digital media.
But what benefits do eBook offer businesses?
For a start, eBooks help businesses build credibility and brand recognition. They can help small businesses attract targeted leads towards their website or social media profiles than can eventually be converted into paying customers.
If you are looking to establish your business as an expert in your industry, there is no better way to do it than an eBook. Almost every online business is bombarding potential customers with tons of promotional and informative content every day.
An eBook offers a comprehensive way to position your brand as the expert in your industry. If you can successfully establish yourself as an authority and gain the trust of your potential market, your business sales are very likely to multiply and grow.
Generate Revenue Streams
Another advantage of eBooks is that they can make you some money as well.
Suppose you run a DIY tool and hardware equipment store. You decide to publish an eBook for free that teaches DIY home improvement tips and tricks. Your book is an instant hit and gets thousands of downloads online. Your brand gets popular and the sales for your stores go up as well.
After a while you decide to write and publish a second eBook on DIY tools and advanced structures. Only this time, you decide to use professional eBook writing services to create an even better book. You decide to charge a small amount, say $2.99 for readers who want to download the book.
If your second book also meets similar success, it will help you to improve the brand name and sales further. Moreover, it can also become a source of income for your business.
Get Email Addresses
Many businesses realize the importance of getting email addresses for creating a big mailing list. A large emailing list is important for marketing your products and services to a bigger audience that generates sales.
This trend is more popular in service based industries such as fitness and lifestyle coaches. Quite often, these businesses use free eBooks as an incentive for visitors to subscribe.
Readers who get registered gain access to some of the previously written self improvement eBooks by the coach/guru. The business gets emails that can be targeted to market new products, coaching sessions and recently written eBooks. It has proven to be an effective marketing strategy for many businesses.
A Collection of Previously Published Content
Your eBooks don’t necessarily have to include completely new content. Some of the more recognized authors and blog writers, with a big fan following, often compile their blogs and other writings together to create a new eBook.
The eBook can then be sold for a reasonable price and generates a new stream of revenue for the writer. It usually happens for businesses involved in writing fiction, science, arts, history, business tips or lifestyle coaches.
Employee Manuals and Training Guides
Larger corporations with hundreds of employees can also use eBooks for employee orientation, on-boarding, and training purposes. For decades, companies have relied on employee handbooks for new hires. However, these booklets usually get tossed aside on the first day and employees are later found to be clueless and confused about company policies.
By converting employee training manuals into eBooks, businesses can ensure that their workers have access to their handbooks whenever they need them. Businesses can also add multimedia and links within their eBooks that point to other useful resources for the employees’ benefit.
Educational eBooks and Academic Literature
Educational and academic businesses can get the most benefit from eBooks. Digital versions of books give students 24 hour access from anywhere. Students can carry out full-text searches within seconds to find the information that they need. These books can be loaned by multiple students at once, and the library never runs out of copies.
Modern businesses heavily rely on a strong content marketing strategy to reach out to potential customers. Well written eBooks can be very useful to help them achieve their long term marketing and sales goals.
A lot of businesses used eBook writers to get the job done for them. If you are not particularly good at writing yourself, you can use professional eBook writing services. They can help you produce interesting content and write error-free books that are sure to get downloaded and sell very well in the market.
Dave Brown is a Sr. Editor at Content Development Pros – a leading inbound marketing company that provides comprehensive content solutions, ebook writing services, web design and development, SEO, and content writing services to small and mid-sized businesses. He also leads a small army of content writers that help a business get results through amazing content.