Hey friends! In January I invited you to follow along with me as I move my book TOUGH: Women Who Survived Cancer from pre-launch to launch. In last month’s post, I shared some of the initial steps I was taking to get the project underway, including 1.) building my platform using Facebook ads, 2.) designing a Kickstarter campaign […]
Marketing Your Ebook
How to Publish Your Book
If you’re a writer considering how to publish your book, you may feel intimidated or confused by terms like traditional publishing and self-publishing. Today, I’m going to give you an insider look at these unique options. My goal is lend you insight from my experience, to educate and empower you to make the right choice […]
[Guest Post] 5 Unconventional Book Launch Ideas from Professional Marketers
Hello Authors, I was recently interviewed for a BookBub article and I want to share with you these excellent Unconventional Book Launch Ideas. I’m definitely taking the podcast outreach tips from Suggestion #3! This article was originally published on the BookBub blog. 5 Unconventional Book Launch Ideas from Professional Marketers Guest Post by RICARDO FAYET (GUEST […]
[Facebook] Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE
Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE If, like billions of other people, you are already an avid Facebook user, you probably know about all the different ways the platform can be used. One major aspect of Facebook’s appeal is the fact that you can promote a business and interact with customers via a […]
[Marketing and Optimization] Display Advertising, Mobile Advertising, and Media Planning for Authors
Hello Writers! Happy New Year! I’m excited about 2018 and looking forward to sharing more in-depth author marketing tips. At the end of 2017, we completed a comprehensive 4-Unit, 16-lesson Digital Marketing Course – whew! If you want to check back on the lessons again, here is a link to Lesson 1. First, I’d like […]
[Reader Acquisition] Email Marketing and Building Your Author Email List
Unit 4: Reader Acquisition Part 5: Email Marketing Getting a Handle on This Email Marketing Thing Once and For All A main part of an authorpreneur’s overall marketing campaign should be the creation of a mailing list. While there is no one-fits-all formula for a mailing list there are several ways you can build a […]
[Reader Acquisition] The Importance of Paid Search Marketing for Authors and Writers
Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
[Reader Acquisition] The Importance of Reader Retention
Unit 4: Reader Acquisition Part 1: The Importance of Reader Retention We have previously talked about growing a reader base, and marketing content to the right crowd, but it is very important to also focus on keeping these initial readers coming back for more. Once you have a few books under your belt it’s easier […]
[Site and Content] Mobile and Tablets: What authors and writers need to know
Unit 3: Site and Content Part 4: Mobile and Tablets: What do authors need to know? In previous articles we raised the importance of owning a user-friendly website that engages your audience and drives them towards purchasing your work, signing up to your mailing list, or even sharing their love for you with their peers. […]
[Site and Content] Developing Great Content: Should You Have An Author Blog? Is Blogging Right For You?
Unit 3: Site and Content Part 3: Should You Have an Author Blog? A blog can be a highly effective marketing tool for any authorpreneur, but only when used correctly. The onus is on the writer to ensure they use their blog to not only engage their audience but also organically encourage comments and social […]