Unit 4: Reader Acquisition Part 3: Paid Social Media Marketing If you are very active on social media, you will notice that some posts appear more frequently on your feed, and if you look closely they will be marked as “sponsored posts”. The author of these posts pays to have them appear X amount of […]
Authorpreneur
[Reader Acquisition] The Importance of Paid Search Marketing for Authors and Writers
Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
[Reader Acquisition] The Importance of Reader Retention
Unit 4: Reader Acquisition Part 1: The Importance of Reader Retention We have previously talked about growing a reader base, and marketing content to the right crowd, but it is very important to also focus on keeping these initial readers coming back for more. Once you have a few books under your belt it’s easier […]
[Site and Content] Mobile and Tablets: What authors and writers need to know
Unit 3: Site and Content Part 4: Mobile and Tablets: What do authors need to know? In previous articles we raised the importance of owning a user-friendly website that engages your audience and drives them towards purchasing your work, signing up to your mailing list, or even sharing their love for you with their peers. […]
[Site and Content] Your Author Website: Growth Hacking
Unit 3: Site and Content Part 2: Your Author Website – Growth Hacking How to exploit ‘growth hacking’ strategies the get the most out of your target market Recently, we looked into different ways you can use your data and existing website to grow your traffic. Today we are going to dig into a very specific […]
[Marketing Analytics] Testing and Experimentation
Unit 2: Marketing Analytics Part 4: Testing and Experimentation Becoming an Authorpreneur Through Testing and Experimentation First things first; I hope everyone had a 🎇 most excellent🎇 July 4th yesterday! I’m still at my in-laws as I type this post and send it off into the ether! I like being up before everyone else and getting a little […]
Price Your Book To Sell
How to price your book A common challenge indie authors face when self-publishing their work is deciding on how to price it. Money can get a bit awkward when you tangle it up with art. How can you put a price on a labor of love? While you may want to make sure you cover […]
10 Authors to Watch in 2017
10 Authors to Watch in 2017 2016 was a year full of literary success, introducing many indie newcomers on to the scene and seeing a number of old favorites come back with more great reads. As this year draws to a close, start the season off right with a list of must-reads for the […]
How to Get More Book Reviews – Part 3: Prime Placements for a Call to Action
How to Get More Book Reviews Part 3: Prime Placements for a Call to Action So far in our How to Get More Book Reviews series, we’ve touched upon the art of reaching out to and motivating personal connections and various-sized fan bases to post online reviews for your ebook. We’ve come to learn […]
8 Parts to the Indie Author Business Plan – Part 8: The Executive Summary
Part 8 of the Indie Author Business Plan: The Executive Summary Part 8 is the final installment of our Indie Author Business Plan series! In this segment, we will explore what it means to create an executive summary and how important it is when trying to legitimize your brand and business. All of […]