How to Get More Book Reviews
Part 3: Prime Placements for a Call to Action
So far in our How to Get More Book Reviews series, we’ve touched upon the art of reaching out to and motivating personal connections and various-sized fan bases to post online reviews for your ebook. We’ve come to learn that optimized review pages are great for marketing content, although reviews can be tricky to generate.
Your ebook is packed full of thought-provoking content for people to discover and digest – and in turn, discuss, debate, and engage in a healthy discourse around. The goal with reviews is to capture this discourse for future readers to see at the moment they are deciding whether or not they want to take that little leap into purchasing your ebook. Hopefully, the comments and discussions are intriguing enough to convert on-the-fence potential readers into paying readers and subsequently lead them to post a review. So, to keep this buy, read, review customer cycle in motion, let’s dive into some of the best placement locations and strategies we can use for call to action placements!
Prime Placements for a Call to Action
- On the Last Page of Your Book
What better time to capture the thoughts and opinions of your readers than the moment they finish reading your book? At this point, the reader has already committed a chunk of time and energy into your work. This is a crucial moment where they are most likely to be able to come up with a vivid reflection of your words, character, and story. The great thing about ebooks is you can include a link or call to action button that is clickable, so the reader can easily get to a review or discussion web page to drop a thought or two. The key here is fluidity and a smooth transfer to the next web page. The last thing you want is the reader to lose any enthusiasm or desire to leave a comment because of bad user experience, especially if they were planning to leave a rave review.
Another key here is to phrase your call to action in the most genuine way possible. Don’t try to sell anything other than further discussion and content related to the product the reader has already shown legitimate interest in. This is very important in an online world where marketing call to actions are overwhelmingly force-fed to consumers. Keep in mind that the reader has already paid in full for your ebook and you want to respect that by not over-advertising to them. For some readers, this may come off as too “salesy” and diminish their overall experience of being your reader.
- Paired with the Best Content
The last page of your ebook is not the only place where clickable call to actions can be leveraged to funnel customers to review pages. Couple call to actions with the best content in your ebook such as at the end of your favorite chapters. This strategy utilizes the chapters that you, as the author, believe your readers will like the most. Hopefully, the call to action will appear at the perfect time for the reader and not interrupt their user experience. In some cases, placement at the end of a chapter can enhance the user experience because of the timely fulfilment of the reader’s genuine and immediate urge to discuss the chapter with others.
A similar placement strategy would be to place call to actions at points where specific topics might be worthy of their own discussion page. You can also create your own landing pages for specific topics like this, where a thread of conversation about niche aspects of your ebook can dwell. This is a wonderful marketing strategy and creative way to get even more in-depth feedback about your ebook that you might not get on a general 3rd party review website.
Make sure to stay tuned for the next steps in generating reviews for your book where we will discuss utilizing outside sources and influencers for reviews!
— Marquina (@Marquina) November 8, 2016