It’s been an amazing year in books, particularly for Sci-Fi readers. From fun, breezy reads to murder mysteries that make you think, 2018 has brought something new and exciting for every kind of Sci-Fi books fan. Check out these new titles and tell us what you think! 1.Elysium Fire by Alastair Reynolds Elysium Fire is […]
Authorpreneur
Increasing ROI Through Facebook Advertising
Increasing ROI Through Facebook Advertising Facebook advertising is the best paid social marketing tool out there, and for good reason. Over 5 million businesses are already using the platform, which saw over $9 billion in revenue in Q2 2017. Facebook even boasts over 2 billion users active monthly, which is why 62% of marketers believe […]
[Facebook] How to Use Facebook Insights to Find the Fans You’ve Been Looking For
When you set out on your business journey with Facebook, it can be easy to overlook the importance of your Facebook Insights page. We are here to make it clear: this would be a mistake! Facebook Insights contains a gold mine of information for authorpreneurs. Insights will provide you will all kinds of useful data […]
[Facebook] Facebook Reporting: The Importance of Relevance
By this point in our series, hopefully, we’re all feeling a little savvier about what Facebook has to offer as far as marketing and engagement value. Social media has become an integral part of any well-constructed marketing strategy, and Facebook has crafted a fantastic toolset for any business—especially authorpreneurs. With that in mind, know that […]
[Facebook] Using the Facebook Pixel to Unlock the Full Potential of Facebook Ads
As we dive deeper into the many Facebook tools that exist to help you get the most out of your advertising campaigns, we have to take some time to talk about the Facebook Pixel. Facebook Pixel is an analytics tool that you install within your website code in order to track visitors that have been […]
[Facebook] The Authorpreneur Approach to Facebook Ads Done Right
The Authorpreneur Approach to Facebook Ads Done Right We touched on the advantages of Facebook Ads in a previous article. Now, we will delve deeper into how they can work to really help your business grow. The great thing about Facebook Ads is that they don’t cost a fortune, and with the right plan and […]
[Guest Post] How to Climb the Bestsellers Lists
How to Climb the Bestsellers Lists Using Riffle Select Hello Authors, as many of you know, I am the Digital Marketing Director at Riffle Select. I absolutely love helping authors improve their sales rank and become bestsellers. We recently interviewed several authors who have seen success sending their book to our lists of dedicated readers. Below […]
[Facebook] Intro to Facebook Marketing for Authors
Hellloooo Awesome Authors! I hope you are in good spirits and staying on track with your New Years resolutions. For me, my resolutions include both writing goals and business goals. My writing goal is to finally finish my book that I’ve been working on for over a year. Professionally, my goals include being quoted as […]
[Marketing and Optimization] Display Advertising, Mobile Advertising, and Media Planning for Authors
Hello Writers! Happy New Year! I’m excited about 2018 and looking forward to sharing more in-depth author marketing tips. At the end of 2017, we completed a comprehensive 4-Unit, 16-lesson Digital Marketing Course – whew! If you want to check back on the lessons again, here is a link to Lesson 1. First, I’d like […]
[Reader Acquisition] Community Management for Authors
Unit 4: Reader Acquisition Part 4: Community Management As an authorpreneur, it really is important to have a solid grasp on how you can make social media work for you in a positive way. We have already looked at the roles and differences of platforms such as Twitter and Facebook, and how you can […]