10 Tips For Indie Authors to Promote a Book
Authorpreneur Launch teaches indie authors how to promote a book. We are is in the business of helping indie authors like you increase your sales rank and sell more books. We know that you’ve got your own ideas and are committed to executing them on your own terms. Sounds great. However, the world of self-publishing is not exactly a lawless land. These guidelines will show you how to promote a book.
This blog is just one of the many ways in which Authorpreneur Launch spends energy in helping indie authors learn how to promote their books. Be sure to keep checking back as we go deeper into the various topics that concern you, the author. In the meantime, here’s a brief overview of how to promote your book.
Why Not Ebook?
In 2015, hardcover hasn’t exactly become obsolete. However, for indie authors they may not be the best tree to go barking up.
For Covers, Go Pro.
There’s an incredible thing that most people who don’t have an eye for design seem to have in common. That is they don’t seem to realize the fact that they don’t have an eye for design. If you’re not sure, don’t chance it. Go with a proven pro.
For Editing, Once Again…Pro’s The Way.
It never hurts to get as many qualified eyes on your pages as possible, but you’ll never get the kind of feedback from friends and family that you’ll get from professional editors who do storytelling, structure, and character development like it’s their job. Because, well, it is.
Don’t Mis-Categorize Your Book On Amazon.
Nobody likes to put a label on their multi-dimensional work of art, but if you’re not willing to call it what it is, or at least call it something, you’re only shooting yourself in the foot. Even if a category is a slight misrepresentation, in most cases certain circles of audiences tend to overlap. So be sure to take advantage.
Optimize Your Amazon Sales Page.
Getting readers to your doorstep is the first challenge, but getting them to come inside is key. We’ll show you all the proper categories and pricing to drive conversion home.
Get The Price Right.
The $0.99 strategy has obviously been working for many authors out there, but it’s not a blanket strategy. There’s a lot of thought that goes into pricing your book and you’re going to want to make sure you’re taking the right approach.
Piggyback Your Books.
You’re not bound by the timelines of traditional publisher’s, so what’s to stop you from churning out as many books as possible? Consider creating a series, in which your first books acts as a “feeder title” that sets off a sales funnel for future releases.
The Power Of An Email List.
For Ebook writers, reader or potential reader e-mails are essential to building your fanbase. Make it a habit to collect emails at every opportunity, whether it be at online points of contact or face to face.
Play The Review Game.
If you’re writing a lot, chances are you’re reading a lot as well. Making the effort to write reviews for other indie authors will help put you in a more analytical mindset when reading their work, which will in turn help you in your own writing. Plus review-sharing has proven to be an indispensable networking tool in the business.
And Don’t Forget: Self-Publising Is Most Certainly A Business.
Regardless of where you’re at on the artist/profiteer spectrum, chances are like the rest of us you need for your activity to be financially sustainable. Keep in mind that it’s perfectly possible to maintain a businesslike attitude, even an aggressive one, without sacrificing the integrity of your work. Keep your sales and marketing efforts balanced and sincere, but also shrewd and tactical from a business perspective.
The above are just some of the many areas in which we at Authorpreneur Launch can help you promote a book. We know it’s a lot to take into account, so we’ll tackle each of these subjects and more one by one in upcoming blog posts. In the meantime, feel free to explore the site and past blog articles to learn more about what it takes to make it out there as an indie author.
Til next time – happy writing!
— Marquina (@Marquina) September 8, 2015