Hey friends! In January I invited you to follow along with me as I move my book TOUGH: Women Who Survived Cancer from pre-launch to launch. In last month’s post, I shared some of the initial steps I was taking to get the project underway, including 1.) building my platform using Facebook ads, 2.) designing a Kickstarter campaign […]
Marketing Your Ebook
How to Publish Your Book
If you’re a writer considering how to publish your book, you may feel intimidated or confused by terms like traditional publishing and self-publishing. Today, I’m going to give you an insider look at these unique options. My goal is lend you insight from my experience, to educate and empower you to make the right choice […]
How To Launch Your Book Like a Pro
Self-published books don’t sell on their own. If you want your book to make a splash, or a bestseller list, you need to get your book into the hands of readers. And, if you’re serious about that, you need a book launch plan. As writers, we spend months, even years, preparing manuscripts. We shell out […]
[Marketing and Optimization] Display Advertising, Mobile Advertising, and Media Planning for Authors
Hello Writers! Happy New Year! I’m excited about 2018 and looking forward to sharing more in-depth author marketing tips. At the end of 2017, we completed a comprehensive 4-Unit, 16-lesson Digital Marketing Course – whew! If you want to check back on the lessons again, here is a link to Lesson 1. First, I’d like […]
[Reader Acquisition] Paid Social Media Marketing for Authors
Unit 4: Reader Acquisition Part 3: Paid Social Media Marketing If you are very active on social media, you will notice that some posts appear more frequently on your feed, and if you look closely they will be marked as “sponsored posts”. The author of these posts pays to have them appear X amount of […]
[Marketing Analytics] Storytelling: Presenting and Communicating Data and Information
Unit 2: Marketing Analytics Part 5: Storytelling with Data This post is specifically geared toward authors who are interested in pitching their work to a large publisher or agent. It is for authors who want to concisely convey the growth potential of their writing business. Before we jump in, I’d like to reference the above […]
[Marketing Analytics] Introduction to Marketing Analytics
Unit 2: Marketing Analytics Part 1: Introduction to Marketing Analytics Digital marketing strategies can often seem like a maze of tracking tools and algorithms, overwhelming at first for those not specialized in their use. Where do we start? How can we capture all of this digital data and use it as an overall marketing lever […]