Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
Inexpensive Tools
[Marketing Analytics] Testing and Experimentation
Unit 2: Marketing Analytics Part 4: Testing and Experimentation Becoming an Authorpreneur Through Testing and Experimentation First things first; I hope everyone had a 🎇 most excellent🎇 July 4th yesterday! I’m still at my in-laws as I type this post and send it off into the ether! I like being up before everyone else and getting a little […]
The Keys of Self-Sufficiency for the Modern Authorpreneur
The Keys of Self-Sufficiency for the Modern Authorpreneur Self-sufficiency is one of the main reasons an Author may end up deciding to go the indie route. The ability to have control over your own timeline, creativity, and profits is a tantalizing prospect. Even in today’s traditional publishing model, the trend has moved toward authors taking […]
8 Tips for Authors to Create an Awesome Private Writing Space
8 Tips for Creating the Master Home Lair for Your Private Writing Space Whether you’ve been eyeing that room at the end of the hall that’s been collecting junk for years or have decided to leave a traditional office atmosphere, creating your master home lair for your private writing space shouldn’t be a chore. Embracing […]
Crowdfunding is a game changer for Authors
Crowdfunding is a game changer for Authors In less than a decade, the landscape of publishing has changed dramatically. That’s good news for small publishers and independent authors who have been able to find alternative ways of publishing outside of the traditional models. Still, at the beginning, it was difficult for authors to find […]
5 Free or Inexpensive Tools For Authors
Set Up Your Self-Publishing Business
When you’re getting started, it’s difficult to know exactly which tools to put in place and how they will work together. For me, creating the new email account comes first, and then finding a way to manage my inbox (using Boomerang) is essential. Everyone has their own process for what is important, but for […]