Unit 2: Marketing Analytics Part 3: Segmentation, Targeting, and Tracking We have previously reviewed the usefulness and importance of using the extensive array of tools and methods for analytics and metrics that are at your disposal to help grow your business. When used correctly, analytics can provide you with an immense pool of information, and can […]
[Transcript] Email List-Building Strategies That Work
For authors that are not a member of the NonFiction Author’s Association or missed the Teleseminar/Podcast, below is the transcript where I discuss Email List Building Strategies that Work. Email List-Building Strategies That Work https://t.co/Gbx3b0A0GH via @Marquina — Marquina (@Marquina) May 24, 2017 Email List Building Strategies That Work Stephanie Chandler, Founder and CEO of […]
[Marketing Analytics] Metrics, Sources, and Statistics
Unit 2: Marketing Analytics Part 2: Metrics, Sources, and Statistics We have recently discussed the different ways you can build your audience, as well as how to use all kinds of different marketing analytics to your advantage. We have also reviewed the importance of building business goals and configuring marketing tactics with these goals in mind. […]
[Marketing Analytics] Introduction to Marketing Analytics
Unit 2: Marketing Analytics Part 1: Introduction to Marketing Analytics Digital marketing strategies can often seem like a maze of tracking tools and algorithms, overwhelming at first for those not specialized in their use. Where do we start? How can we capture all of this digital data and use it as an overall marketing lever […]
[Guest Post] 10 Powerful Tips to Write and Sell Your First Ebook
10 Powerful Tips to Write and Sell Your First Ebook Good Morning! In the spirit of practicing what I preach, I’m going to allow a few guest posts. I will send them on the weekend and link to some of my previous blog posts. I mentioned something similar to this in Tuesday’s Growth Hacking tip. My […]
[Introduction to Digital Marketing] Brand Strategy
Unit 1: Introduction to Digital Marketing Part 2: Brand Strategy, Customer Experience, and Brand Insights As an authorpreneur, an important part of your business strategy is the building of a strategic and solid brand. This is where you are probably asking yourself “But what IS a brand and how do I become one?” In essence, […]
[Introduction to Digital Marketing] Marketing and Business Strategy
Hi Authorpreneur Tribe, In my next series of posts, I’m going to write about something near and dear to my heart – digital marketing. I know for many of you that marketing is – at best – not your favorite thing. I hear ya! 😉 The digital marketing landscape can seem vast, with new tips and […]
Tools for your Self-Publishing Business
Tools for your Self-Publishing Business With the self-publishing industry now booming, there are quite a few tools available for free or at low cost to help you write, format, and market your masterpiece with spectacular efficiency and ease. No one is looking to spend hours trying to format a table of contents, or to create […]
Marketing Your Ebook Like a Pro
Marketing Your Ebook Like a Pro If you’re ever going to get noticed as a self-published author, you’ll need to be both seen and heard, and it’s up to you and only you to make this happen. Self-marketing and promoting your writing may seem like a lot of hard work at first, but there are […]
Piggyback Your Books
Happy Valentine’s Day! 💖 In this post, I discuss the importance of a series or having multiple titles under your author name. Piggyback Your Books Apart from the few exceptions of authors who become bestsellers with their first opus, it takes an average of three books for an author to gain traction with the general public. […]