Are you finding it difficult to get more fans to like your Facebook page? Maybe you started off strong but now can’t seem to bring in new followers and are a bit perplexed as to why. You may also be wondering how other authors keep growing their numbers even though they post less frequently than […]
[Facebook] Exploring the Types of Facebook Ads: A Marketing Goldmine for Authorpreneurs
Now that we have a better idea of how to use Facebook’s marketing platform in line with our own marketing strategy, we are going to take a more in-depth look into the different types of Facebook ads that Facebook offers. Ads can be customized and used with specific goals in mind, and knowing the options […]
[Facebook] Using the Facebook Pixel to Unlock the Full Potential of Facebook Ads
As we dive deeper into the many Facebook tools that exist to help you get the most out of your advertising campaigns, we have to take some time to talk about the Facebook Pixel. Facebook Pixel is an analytics tool that you install within your website code in order to track visitors that have been […]
[Facebook] The Authorpreneur Approach to Facebook Ads Done Right
The Authorpreneur Approach to Facebook Ads Done Right We touched on the advantages of Facebook Ads in a previous article. Now, we will delve deeper into how they can work to really help your business grow. The great thing about Facebook Ads is that they don’t cost a fortune, and with the right plan and […]
[Guest Post] How to Climb the Bestsellers Lists
How to Climb the Bestsellers Lists Using Riffle Select Hello Authors, as many of you know, I am the Digital Marketing Director at Riffle Select. I absolutely love helping authors improve their sales rank and become bestsellers. We recently interviewed several authors who have seen success sending their book to our lists of dedicated readers. Below […]
[Facebook] Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE
Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE If, like billions of other people, you are already an avid Facebook user, you probably know about all the different ways the platform can be used. One major aspect of Facebook’s appeal is the fact that you can promote a business and interact with customers via a […]
[Facebook] Intro to Facebook Marketing for Authors
Hellloooo Awesome Authors! I hope you are in good spirits and staying on track with your New Years resolutions. For me, my resolutions include both writing goals and business goals. My writing goal is to finally finish my book that I’ve been working on for over a year. Professionally, my goals include being quoted as […]
[Transcript] Teleseminar: Giveaways and Tips to Grow Your Email List
For authors that are not a member of the NonFiction Author’s Association or missed the Teleseminar/Podcast, below is the transcript where I discuss Giveaways and Tips to Grow Your Email List Giveaways and Tips to Grow Your Email List Stephanie C: Hi, everybody. Welcome to the teleseminar series for The Nonfiction Authors Association. Today’s session […]
[Marketing and Optimization] Display Advertising, Mobile Advertising, and Media Planning for Authors
Hello Writers! Happy New Year! I’m excited about 2018 and looking forward to sharing more in-depth author marketing tips. At the end of 2017, we completed a comprehensive 4-Unit, 16-lesson Digital Marketing Course – whew! If you want to check back on the lessons again, here is a link to Lesson 1. First, I’d like […]
[Reader Acquisition] Email Marketing and Building Your Author Email List
Unit 4: Reader Acquisition Part 5: Email Marketing Getting a Handle on This Email Marketing Thing Once and For All A main part of an authorpreneur’s overall marketing campaign should be the creation of a mailing list. While there is no one-fits-all formula for a mailing list there are several ways you can build a […]