Are you finding it difficult to get more fans to like your Facebook page? Maybe you started off strong but now can’t seem to bring in new followers and are a bit perplexed as to why. You may also be wondering how other authors keep growing their numbers even though they post less frequently than you. While Facebook allows you to search for and add friends via your Profile, you cannot invite people to like your Page unless they are already your friends. That means you must instead seek out new fans via both Facebook engagement and Facebook ads.
Let’s talk about organic Facebook engagement first. Facebook has a tendency to change their algorithms on a semi-regular basis, which means that in order for people to see what you post, you will need to engage them so that they like, comment, and share your content with their friends. Nowadays, simple “likes” are not enough. What we really need to do is incite fans to interact and leave comments. That said, be mindful you are not ‘begging’ for likes.
Every time you post on Facebook (and this should be at least once a day), try to drum up interest by asking a question or making a statement that will push people to share their opinion on a relevant matter. For example, maybe you want people to read a new blog post or join an event. Instead of just sharing the link, consider adding a caption that will garner interest—you are looking for a click and a comment, and in the best-case scenario, a share. Think about what engages you, check out popular Facebook pages and see what their most engaging posts are, and go from there.
Your Facebook Insights will also show you which of your posts are the most engaging. It’s always good to remember that people like to share their experiences, so a post that pushes people to do just that will tend to garner comments. And once a fan comments on your post, it will appear on their feed so that their friends can now see it. Once one of their friends comments on your post you will be able to use a little trick that Facebook doesn’t advertise, and invite them to like your page. If someone comments on one of your posts, and at least three other people have liked or commented on it, you will then be able to invite them simply by expanding the link to view all of the people who have liked your post. After that, just click the “Invite” button. The more people who comment, the more visibility your post and page will get. This is why it’s so important to post on a regular basis, ideally every day, and to respond to comments and shares as frequently and as quickly as you can. Engagement also means interacting with your fans and showing you care about what they have to say.
Source: Belle Beth Cooper of Buffer
Other examples of Facebook engagement include: commenting on other pages as your Page name rather than your Profile name so that people are pulled to visit your Page rather than your Profile. You can also join different groups and communities as your Page, and promote your work within these communities, as well as follow other people’s Pages as your Page name rather than Profile name (highlight the “follow” button which will lead you to a “follow as” option and you can choose your Page name). Basically, if you use your Page name as much as possible you will expand your influence to a bigger group.
The organic approach is a great way to consistently build up your fan base over time, but there are ways that you can use Facebook Ads to get Page Likes more rapidly. As we have seen before, you are going to use your Ads to target specific demographics who should be interested in what you have to offer. And Facebook allows you to create multiple Ad sets at once, targeting different audiences, so you can tailor your Ads in one place at one time to bring in as many people as possible.
The idea of having to post at scheduled times every single day may seem a little overwhelming. You have probably seen other people posting on social media all the time and wonder how on earth they keep track of it all – don’t worry they most likely use a tool to help them! You have the ability to schedule posts on your Facebook Page, so you can write them up in advance and choose the day and time that you would like to see them posted. There are also other tools, such as HootSuite and CoSchedule for example, that will allow you to schedule multiple Facebook posts, Instagram posts, and Tweets for the entire week. Once you have worked out the days and times that your posts get the most Facebook engagement you can schedule them upfront without having to worry about setting an alarm clock multiple times a day. Monitoring the success of your Facebook engagement and planning your posts and Ads really are the keys to creating a successful and popular Facebook Page!
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