Hey Friends and Authors! It’s finally here! The book âTOUGH: Women Who Survived Cancer is AVAILABLE! â (ebook & paperback)  đGrab your copy today: https://amzn.to/2Lrip7Lđ  And…drumroll please đ„đ„đ„… We hit 5 Amazon lists! TOUGH: Women Who Survived Cancer has hit the NUMBER ONE SLOT on AMAZON in ALL 5ïžâŁ of these categories: đ„#1 […]
Self-Publishing Business
Follow My Book Launch: April Progress! TEDx Columbia University + Kickstarter Party on May 25!
Hey Authors! Back in January, I invited blog readers to follow along with the pre-launch of my upcoming book TOUGH: Women Who Survived Cancer. Last time, I shared a bit about my February progress as I designed a book jacket, finished a Kickstarter video, created rewards, and sought to secure press for the book. I also included details about how […]
How to Write a Press Release and Get Book Reviews: Common Mistakes, Tips, and Tricks for Authors
Hey authors! I’m taking a break from my book launch posts to tackle a question I get ALL the time: “How can I get more book reviews!?” First, if youâre self-publishing a book and want it to sell, youâre going to need a quality press release that earns you book reviews. Why? Book reviews legitimize […]
[Facebook] How to Use Facebook Insights to Find the Fans Youâve Been Looking For
When you set out on your business journey with Facebook, it can be easy to overlook the importance of your Facebook Insights page. We are here to make it clear: this would be a mistake! Facebook Insights contains a gold mine of information for authorpreneurs. Insights will provide you will all kinds of useful data […]
[Facebook] Using the Facebook Pixel to Unlock the Full Potential of Facebook Ads
As we dive deeper into the many Facebook tools that exist to help you get the most out of your advertising campaigns, we have to take some time to talk about the Facebook Pixel. Facebook Pixel is an analytics tool that you install within your website code in order to track visitors that have been […]
[Facebook] Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE
Authorpreneur Looks at: FACEBOOK PAGE vs FACEBOOK PROFILE If, like billions of other people, you are already an avid Facebook user, you probably know about all the different ways the platform can be used. One major aspect of Facebookâs appeal is the fact that you can promote a business and interact with customers via a […]
[Marketing and Optimization] Display Advertising, Mobile Advertising, and Media Planning for Authors
Hello Writers! Happy New Year! I’m excited about 2018 and looking forward to sharing more in-depth author marketing tips. At the end of 2017, we completed a comprehensive 4-Unit, 16-lesson Digital Marketing Course – whew! If you want to check back on the lessons again, here is a link to Lesson 1. First, I’d like […]
[Reader Acquisition] Paid Social Media Marketing for Authors
Unit 4: Reader Acquisition Part 3: Paid Social Media Marketing If you are very active on social media, you will notice that some posts appear more frequently on your feed, and if you look closely they will be marked as âsponsored postsâ. The author of these posts pays to have them appear X amount of […]
[Reader Acquisition] The Importance of Paid Search Marketing for Authors and Writers
Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
[Site and Content] Your Author Website: Growth Hacking
Unit 3: Site and Content Part 2: Your Author Website –Â Growth Hacking How to exploit ‘growth hacking’ strategies the get the most out of your target market Recently, we looked into different ways you can use your data and existing website to grow your traffic. Today we are going to dig into a very specific […]