Unit 2: Marketing Analytics Part 3: Segmentation, Targeting, and Tracking We have previously reviewed the usefulness and importance of using the extensive array of tools and methods for analytics and metrics that are at your disposal to help grow your business. When used correctly, analytics can provide you with an immense pool of information, and can […]
Marketing Your Ebook
[Marketing Analytics] Introduction to Marketing Analytics
Unit 2: Marketing Analytics Part 1: Introduction to Marketing Analytics Digital marketing strategies can often seem like a maze of tracking tools and algorithms, overwhelming at first for those not specialized in their use. Where do we start? How can we capture all of this digital data and use it as an overall marketing lever […]
Marketing Your Ebook Like a Pro
Marketing Your Ebook Like a Pro If you’re ever going to get noticed as a self-published author, you’ll need to be both seen and heard, and it’s up to you and only you to make this happen. Self-marketing and promoting your writing may seem like a lot of hard work at first, but there are […]