Unit 2: Marketing Analytics Part 4: Testing and Experimentation Becoming an Authorpreneur Through Testing and Experimentation First things first; I hope everyone had a 🎇 most excellent🎇 July 4th yesterday! I’m still at my in-laws as I type this post and send it off into the ether! I like being up before everyone else and getting a little […]
marketing analytics
[Marketing Analytics] Metrics, Sources, and Statistics
Unit 2: Marketing Analytics Part 2: Metrics, Sources, and Statistics We have recently discussed the different ways you can build your audience, as well as how to use all kinds of different marketing analytics to your advantage. We have also reviewed the importance of building business goals and configuring marketing tactics with these goals in mind. […]
[Marketing Analytics] Introduction to Marketing Analytics
Unit 2: Marketing Analytics Part 1: Introduction to Marketing Analytics Digital marketing strategies can often seem like a maze of tracking tools and algorithms, overwhelming at first for those not specialized in their use. Where do we start? How can we capture all of this digital data and use it as an overall marketing lever […]