Hellloooo Awesome Authors! I hope you are in good spirits and staying on track with your New Years resolutions. For me, my resolutions include both writing goals and business goals. My writing goal is to finally finish my book that I’ve been working on for over a year. Professionally, my goals include being quoted as […]
Indie Author
[Marketing and Optimization] Display Advertising, Mobile Advertising, and Media Planning for Authors
Hello Writers! Happy New Year! I’m excited about 2018 and looking forward to sharing more in-depth author marketing tips. At the end of 2017, we completed a comprehensive 4-Unit, 16-lesson Digital Marketing Course – whew! If you want to check back on the lessons again, here is a link to Lesson 1. First, I’d like […]
[Reader Acquisition] The Importance of Paid Search Marketing for Authors and Writers
Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
[Reader Acquisition] The Importance of Reader Retention
Unit 4: Reader Acquisition Part 1: The Importance of Reader Retention We have previously talked about growing a reader base, and marketing content to the right crowd, but it is very important to also focus on keeping these initial readers coming back for more. Once you have a few books under your belt it’s easier […]
[Site and Content] Mobile and Tablets: What authors and writers need to know
Unit 3: Site and Content Part 4: Mobile and Tablets: What do authors need to know? In previous articles we raised the importance of owning a user-friendly website that engages your audience and drives them towards purchasing your work, signing up to your mailing list, or even sharing their love for you with their peers. […]
[Site and Content] Your Author Website: Improving User Experience
Unit 3: Site and Content Part 1: Your Author Website – Improving User Experience We have previously touched upon the importance of creating a landing page, as well as many tips on how an authorpreneur can use data to drive people to this landing page. However, there is also an art to ensuring that your […]
[Marketing Analytics] Storytelling: Presenting and Communicating Data and Information
Unit 2: Marketing Analytics Part 5: Storytelling with Data This post is specifically geared toward authors who are interested in pitching their work to a large publisher or agent. It is for authors who want to concisely convey the growth potential of their writing business. Before we jump in, I’d like to reference the above […]
Piggyback Your Books
Happy Valentine’s Day! 💖 In this post, I discuss the importance of a series or having multiple titles under your author name. Piggyback Your Books Apart from the few exceptions of authors who become bestsellers with their first opus, it takes an average of three books for an author to gain traction with the general public. […]
How to Get More Book Reviews – Part 2: Motivate Your Fan Base
How to Get More Book Reviews Part 2: Motivate Your Fan Base If you want to generate some healthy buzz around your book, it’s going to be crucial to start poking your readers for feedback. And of course, the best way to go about this would be via digital means. By sparking online […]
8 Parts to the Indie Author Business Plan – Part 8: The Executive Summary
Part 8 of the Indie Author Business Plan: The Executive Summary Part 8 is the final installment of our Indie Author Business Plan series! In this segment, we will explore what it means to create an executive summary and how important it is when trying to legitimize your brand and business. All of […]