Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
ROI
8 Parts to the Indie Author Business Plan – Part 7: Analyzing and Tracking Your Author Finances
Part 7 of the Indie Author Business Plan: Analyzing and Tracking Your Author Finances Welcome to Part 7 of the 8-part Indie Author Business Plan. In this installment of our series we will talk about author finances. There are three key financial items every author should be tracking when setting out to establish their […]
Getting the Most out of Marketing: Calculating Marketing ROI
How Authors can get theĀ Most out of Marketing: CalculatingĀ MarketingĀ ROI Marketing is often uncharted territory for authors. For independent authors though,Ā calculating marketing ROI isĀ one of the most important components of producing a successful book. Creating the book is what most authors are best at, but itās only half of the equation. Even for major […]