Unit 2: Marketing Analytics Part 5: Storytelling with Data This post is specifically geared toward authors who are interested in pitching their work to a large publisher or agent. It is for authors who want to concisely convey the growth potential of their writing business. Before we jump in, I’d like to reference the above […]
Marketing Analytics
[Marketing Analytics] Testing and Experimentation
Unit 2: Marketing Analytics Part 4: Testing and Experimentation Becoming an Authorpreneur Through Testing and Experimentation First things first; I hope everyone had a 🎇 most excellent🎇 July 4th yesterday! I’m still at my in-laws as I type this post and send it off into the ether! I like being up before everyone else and getting a little […]
[Marketing Analytics] Segmentation, Targeting and Tracking
Unit 2: Marketing Analytics Part 3: Segmentation, Targeting, and Tracking We have previously reviewed the usefulness and importance of using the extensive array of tools and methods for analytics and metrics that are at your disposal to help grow your business. When used correctly, analytics can provide you with an immense pool of information, and can […]
[Marketing Analytics] Metrics, Sources, and Statistics
Unit 2: Marketing Analytics Part 2: Metrics, Sources, and Statistics We have recently discussed the different ways you can build your audience, as well as how to use all kinds of different marketing analytics to your advantage. We have also reviewed the importance of building business goals and configuring marketing tactics with these goals in mind. […]
[Marketing Analytics] Introduction to Marketing Analytics
Unit 2: Marketing Analytics Part 1: Introduction to Marketing Analytics Digital marketing strategies can often seem like a maze of tracking tools and algorithms, overwhelming at first for those not specialized in their use. Where do we start? How can we capture all of this digital data and use it as an overall marketing lever […]