Is Amazon’s Kindle Unlimited the right platform for you? Today, I’m looking at the pros and cons of Kindle Unlimited for self-published authors. Let’s dive in! If you’re an author who’s self-publishing, you know that Amazon’s Kindle Unlimited has become extremely popular with soaring numbers of readers signing up as subscribers. And, increasingly, with so many books […]
Intro Digital Marketing
[Reader Acquisition] The Importance of Reader Retention
Unit 4: Reader Acquisition Part 1: The Importance of Reader Retention We have previously talked about growing a reader base, and marketing content to the right crowd, but it is very important to also focus on keeping these initial readers coming back for more. Once you have a few books under your belt it’s easier […]
[Site and Content] Mobile and Tablets: What authors and writers need to know
Unit 3: Site and Content Part 4: Mobile and Tablets: What do authors need to know? In previous articles we raised the importance of owning a user-friendly website that engages your audience and drives them towards purchasing your work, signing up to your mailing list, or even sharing their love for you with their peers. […]
[Marketing Analytics] Testing and Experimentation
Unit 2: Marketing Analytics Part 4: Testing and Experimentation Becoming an Authorpreneur Through Testing and Experimentation First things first; I hope everyone had a 🎇 most excellent🎇 July 4th yesterday! I’m still at my in-laws as I type this post and send it off into the ether! I like being up before everyone else and getting a little […]
[Introduction to Digital Marketing] Marketing and Business Strategy
Hi Authorpreneur Tribe, In my next series of posts, I’m going to write about something near and dear to my heart – digital marketing. I know for many of you that marketing is – at best – not your favorite thing. I hear ya! 😉 The digital marketing landscape can seem vast, with new tips and […]