Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
Calculating Marketing ROI
[Reader Acquisition] The Importance of Reader Retention
Unit 4: Reader Acquisition Part 1: The Importance of Reader Retention We have previously talked about growing a reader base, and marketing content to the right crowd, but it is very important to also focus on keeping these initial readers coming back for more. Once you have a few books under your belt it’s easier […]
8 Parts to the Indie Author Business Plan
Part 5: A Model For Your Plan: The Business of Being an Author Off the Grid
A Model For Your Plan: The Business of Being an Indie Author Off the Grid Welcome to Part 5 of the 8-part Indie Author Business Plan. In this segment of our series, we’ll start to build out the framework for a plan of action to bring in a hefty profit in return for […]
Getting the Most out of Marketing: Calculating Marketing ROI
How Authors can get the Most out of Marketing: Calculating Marketing ROI Marketing is often uncharted territory for authors. For independent authors though, calculating marketing ROI is one of the most important components of producing a successful book. Creating the book is what most authors are best at, but it’s only half of the equation. Even for major […]