Hey Friends! If you’ve been following along in recent months, you know that a lot is happening. The Kickstarter for my book TOUGH Women Who Survived Cancer was fully funded by 198 backers who pledged $20,953! The book has entered into final editing and on September 10 will be available for purchase. Eeee!! And now, to support […]
Business Strategy
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Pros and Cons of Kindle Unlimited for Self-Published Authors
Is Amazon’s Kindle Unlimited the right platform for you? Today, I’m looking at the pros and cons of Kindle Unlimited for self-published authors. Let’s dive in! If you’re an author who’s self-publishing, you know that Amazon’s Kindle Unlimited has become extremely popular with soaring numbers of readers signing up as subscribers. And, increasingly, with so many books […]
[Reader Acquisition] The Importance of Paid Search Marketing for Authors and Writers
Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
[Site and Content] Your Author Website: Improving User Experience
Unit 3: Site and Content Part 1: Your Author Website – Improving User Experience We have previously touched upon the importance of creating a landing page, as well as many tips on how an authorpreneur can use data to drive people to this landing page. However, there is also an art to ensuring that your […]
[Introduction to Digital Marketing] Marketing and Business Strategy
Hi Authorpreneur Tribe, In my next series of posts, I’m going to write about something near and dear to my heart – digital marketing. I know for many of you that marketing is – at best – not your favorite thing. I hear ya! 😉 The digital marketing landscape can seem vast, with new tips and […]