Hey Authors! Back in January, I invited blog readers to follow along with the pre-launch of my upcoming book TOUGH: Women Who Survived Cancer. Last time, I shared a bit about my February progress as I designed a book jacket, finished a Kickstarter video, created rewards, and sought to secure press for the book. I also included details about how […]
Brand Strategy
How to Publish Your Book
If you’re a writer considering how to publish your book, you may feel intimidated or confused by terms like traditional publishing and self-publishing. Today, I’m going to give you an insider look at these unique options. My goal is lend you insight from my experience, to educate and empower you to make the right choice […]
How To Launch Your Book Like a Pro
Self-published books don’t sell on their own. If you want your book to make a splash, or a bestseller list, you need to get your book into the hands of readers. And, if you’re serious about that, you need a book launch plan. As writers, we spend months, even years, preparing manuscripts. We shell out […]
[Introduction to Digital Marketing] Brand Strategy
Unit 1: Introduction to Digital Marketing Part 2: Brand Strategy, Customer Experience, and Brand Insights As an authorpreneur, an important part of your business strategy is the building of a strategic and solid brand. This is where you are probably asking yourself “But what IS a brand and how do I become one?” In essence, […]