Hey Authors! Back in January, I invited blog readers to follow along with the pre-launch of my upcoming book TOUGH: Women Who Survived Cancer. Last time, I shared a bit about my February progress as I designed a book jacket, finished a Kickstarter video, created rewards, and sought to secure press for the book. I also included details about how […]
Brand Strategy
How to Publish Your Book
If you’re a writer considering how to publish your book, you may feel intimidated or confused by terms like traditional publishing and self-publishing. Today, Iâm going to give you an insider look at these unique options. My goal is lend you insight from my experience, to educate and empower you to make the right choice […]
How To Launch Your Book Like a Pro
Self-published books donât sell on their own. If you want your book to make a splash, or a bestseller list, you need to get your book into the hands of readers. And, if youâre serious about that, you need a book launch plan. As writers, we spend months, even years, preparing manuscripts. We shell out […]
[Introduction to Digital Marketing] Brand Strategy
Unit 1: Introduction to Digital Marketing Part 2: Brand Strategy, Customer Experience, and Brand Insights As an authorpreneur, an important part of your business strategy is the building of a strategic and solid brand. This is where you are probably asking yourself âBut what IS a brand and how do I become one?â In essence, […]