Unit 4: Reader Acquisition Part 4: Community Management As an authorpreneur, it really is important to have a solid grasp on how you can make social media work for you in a positive way. We have already looked at the roles and differences of platforms such as Twitter and Facebook, and how you can […]
[Reader Acquisition] Paid Social Media Marketing for Authors
Unit 4: Reader Acquisition Part 3: Paid Social Media Marketing If you are very active on social media, you will notice that some posts appear more frequently on your feed, and if you look closely they will be marked as “sponsored posts”. The author of these posts pays to have them appear X amount of […]
[Reader Acquisition] The Importance of Paid Search Marketing for Authors and Writers
Unit 4: Reader Acquisition Part 2: Paid Search Marketing An authorpreneur should understand the importance of using SEO as a tool, optimizing all website content to ensure it contains keywords that will help promote natural and organic search marketing. Paid search marketing takes this a step further, by allowing you to pay to appear at […]
[Reader Acquisition] The Importance of Reader Retention
Unit 4: Reader Acquisition Part 1: The Importance of Reader Retention We have previously talked about growing a reader base, and marketing content to the right crowd, but it is very important to also focus on keeping these initial readers coming back for more. Once you have a few books under your belt it’s easier […]
[Site and Content] Mobile and Tablets: What authors and writers need to know
Unit 3: Site and Content Part 4: Mobile and Tablets: What do authors need to know? In previous articles we raised the importance of owning a user-friendly website that engages your audience and drives them towards purchasing your work, signing up to your mailing list, or even sharing their love for you with their peers. […]
[Site and Content] Developing Great Content: Should You Have An Author Blog? Is Blogging Right For You?
Unit 3: Site and Content Part 3: Should You Have an Author Blog? A blog can be a highly effective marketing tool for any authorpreneur, but only when used correctly. The onus is on the writer to ensure they use their blog to not only engage their audience but also organically encourage comments and social […]
[Site and Content] Your Author Website: Growth Hacking
Unit 3: Site and Content Part 2: Your Author Website – Growth Hacking How to exploit ‘growth hacking’ strategies the get the most out of your target market Recently, we looked into different ways you can use your data and existing website to grow your traffic. Today we are going to dig into a very specific […]
[Site and Content] Your Author Website: Improving User Experience
Unit 3: Site and Content Part 1: Your Author Website – Improving User Experience We have previously touched upon the importance of creating a landing page, as well as many tips on how an authorpreneur can use data to drive people to this landing page. However, there is also an art to ensuring that your […]
[Marketing Analytics] Storytelling: Presenting and Communicating Data and Information
Unit 2: Marketing Analytics Part 5: Storytelling with Data This post is specifically geared toward authors who are interested in pitching their work to a large publisher or agent. It is for authors who want to concisely convey the growth potential of their writing business. Before we jump in, I’d like to reference the above […]
[Marketing Analytics] Testing and Experimentation
Unit 2: Marketing Analytics Part 4: Testing and Experimentation Becoming an Authorpreneur Through Testing and Experimentation First things first; I hope everyone had a 🎇 most excellent🎇 July 4th yesterday! I’m still at my in-laws as I type this post and send it off into the ether! I like being up before everyone else and getting a little […]