When you set out on your business journey with Facebook, it can be easy to overlook the importance of your Facebook Insights page. We are here to make it clear: this would be a mistake! Facebook Insights contains a gold mine of information for authorpreneurs. Insights will provide you will all kinds of useful data […]
Social Media
[Reader Acquisition] Community Management for Authors
Unit 4: Reader Acquisition Part 4: Community Management As an authorpreneur, it really is important to have a solid grasp on how you can make social media work for you in a positive way. We have already looked at the roles and differences of platforms such as Twitter and Facebook, and how you can […]
[Reader Acquisition] Paid Social Media Marketing for Authors
Unit 4: Reader Acquisition Part 3: Paid Social Media Marketing If you are very active on social media, you will notice that some posts appear more frequently on your feed, and if you look closely they will be marked as “sponsored posts”. The author of these posts pays to have them appear X amount of […]