Part 7 of the Indie Author Business Plan: Analyzing and Tracking Your Author Finances Welcome to Part 7 of the 8-part Indie Author Business Plan. In this installment of our series we will talk about author finances. There are three key financial items every author should be tracking when setting out to establish their […]
marketing roi
Getting the Most out of Marketing: Calculating Marketing ROI
How Authors can get the Most out of Marketing: Calculating Marketing ROI Marketing is often uncharted territory for authors. For independent authors though, calculating marketing ROI is one of the most important components of producing a successful book. Creating the book is what most authors are best at, but it’s only half of the equation. Even for major […]